The challenge
Create a brand experience people choose to return to. For Migros, the opportunity was to combine familiar game mechanics with brand engagement at a national scale.
Our contribution
Operal built a branded match-3 game, bringing the retailer into the mechanics of play. The platform incorporated repeat engagement, loyalty features, and consent-based first-party data capture in a lightweight browser experience.
The outcome
The campaign reached approximately 5% of Switzerland, with around four plays per day and 14-minute sessions. These are historical project figures reported by Operal, rather than a forecast for future campaigns.
Further reading
More from Operal’s project portfolio